The Broken Snowflake

Our icon, the Broken Snowflake, is a symbol of nature and the environment, which aligns with the core mission of a conservation-minded group. The broken snowflake represents the idea that our planet's delicate ecosystem is in peril and needs urgent attention and protection.

Secondly, the snowflake shape is visually appealing and can be easily recognizable and memorable. The broken snowflake can also be used to evoke emotions such as empathy, concern, urgency, and an ounce of uneasy tension, which can be crucial in encouraging people to take action towards conservation efforts.

Thirdly, the four corners of the snowflake look like people coming together at a center point. One of the people is missing a piece as a metaphor for our greater compulsive need to fill gaps within ourselves through connection with other things, as well as a proof point that while a missing piece within ourselves may be a source of confusion, tension, or uncertainty, you don’t have to be a perfect or perfectly symmetrical person to be a beautiful or whole person.

Finally, the use of a broken snowflake as a logo can be a unique and distinctive approach to branding that can help a conservation organization stand out from others in the industry. It can create a sense of curiosity and intrigue, leading people to explore more about the organization and its mission.

Overall, a logo that looks like a broken snowflake can be a powerful symbol to represent a conservation group’s values and mission.